Recipe Unlimited Corporation

Manager, Loyalty

Recipe is looking for a Manager, Loyalty to join our growing Digital Team. Reporting to the Director, CRM & Loyalty, the Manager, Loyalty will be the subject matter expert on the Loyalty industry, strategic frameworks, and program design. This individual will play a key role in designing, building, and project managing direct-to consumer loyalty and next best action (NBA) strategy and programs for Canada’s most iconic restaurant Brands.   Role Responsibilities  - Research and understand omnichannel customer journeys, purchase cycles, and experiences (in-restaurant and online), across Recipe’s different Brands - Use qualitative (e.g. market research, competitive reviews, stakeholder interviews, focus groups, surveys) and quantitative (e.g. analytics, social listening, feedback text mining) insights to identify opportunities and make the case for key loyalty program design elements, mechanics, features, and supporting technology - Project manage the implementation of Recipe’s new Customer Data Platform (CDP), stitching together a single customer profile that spans across Brands, channels, ordering platforms, advertising platforms, and all other engagement points, as the foundation for Loyalty programming - Lead creation and management of project documentation (e.g. requirements, effort assessment, project plan, status reports, workback schedules, etc.) - Lead regular project meetings and stakeholder communications internal and external to Recipe - Support Brands in designing the omnichannel customer profiles, calculated attributes, audiences, cohort tracking, and A/B testing required to build and manage loyalty and NBA programming - Design strategies and tactics to turn unknown customers into known customers, through data capture, data stitching, and incentivizing self-identification - Analyze user data to drive actionable insights about who our customers are and how they behave - Design interactive dashboards for Marketing partners to easily view, filter, and analyze key customer data and loyalty metrics - Support the team in building models using recency, frequency, monetary (RFM) attributes to measure customer acquisition, lifetime value (LTV), churn, and satisfaction - Collaborate with teammates to support the analytics behind Marketing programs, projects, and business cases - Stay up to date on industry trends, best-practices, and frameworks used to track, measure, and model customer data, metrics, and behaviours - Act as an internal consultant, building relationships with Marketing Teams and sharing insights about customer segments, behaviour, and campaign performance - Present quarterly to the Executive Leadership and other internal stakeholder partners, sharing key project updates, strategies and frameworks, KPIs, test results, and other insights - Collaborate with x-functional Marketing, Finance, and Analytics teams to perform regular profitability analysis of Recipe Loyalty programming and initiatives, and ongoing Marketing ROAS - Manage 3rd-party coalition program participation with partners including Scene+ and CAA   Skills & Experience   - Undergraduate degree in Business/Commerce, Engineering, Mathematics or other quantitative fields - Min. 3-5 years in a loyalty strategy, loyalty program management, or loyalty analytics role - Min. 2 years in a role with x-functional project or program management experience - Bonus points for experience managing and/or liaising with technology vendor(s) - Strong business acumen and proven ability to understand P&L reporting, the levers that impact profitability, and loyalty program economics - Passion for analyzing data for actionable insights, and asking “why” and “so what?” - Proven ability to quantify and analyze customer data/results in a concise easily understood format tailored to the audience - Experience creating customer data and intelligence reports/dashboards and conducting deep-dive data analysis - Bonus points for experience with Google Big Query, Looker, and Sheets - Bonus points for experience with SQL - Enjoys helping teammates work through problems using frameworks, logic, and analytics - Excellent communication skills, able to comfortably interact with partners and executive management - Excellent ability to prioritize tasks, manage deadlines, and communicate effectively in a fast-paced environment - A self-starter ready to proactively take initiative and seize opportunities to make an impact - A drive to be curious, test, and learn!     What's in it for you? - You’d be joining a close-knit, innovative team of creative and energetic go-getters - You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation  - 20% employee discount dining card valid at participating Recipe brands - A welcoming, fun and safe work environment founded on respect - Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands - Industry-leading benefits, wellness programs, and total rewards programs   Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.    Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact recruit@recipeunlimited.com. 
Brand
Home Office
Job ID
2022-12724
Primary Location
CA-ON-Vaughan
Job Type
Full Time
Career Level
Experienced, Management
Years of Experience
3
Posted Date
1/13/2022
Job Industry
Advertising and Marketing, Hospitality, Restaurant and Food Services

Overview

Recipe is looking for a Manager, Loyalty to join our growing Digital Team. Reporting to the Director, CRM & Loyalty, the Manager, Loyalty will be the subject matter expert on the Loyalty industry, strategic frameworks, and program design. This individual will play a key role in designing, building, and project managing direct-to consumer loyalty and next best action (NBA) strategy and programs for Canada’s most iconic restaurant Brands.

 

Role Responsibilities 

  • Research and understand omnichannel customer journeys, purchase cycles, and experiences (in-restaurant and online), across Recipe’s different Brands
  • Use qualitative (e.g. market research, competitive reviews, stakeholder interviews, focus groups, surveys) and quantitative (e.g. analytics, social listening, feedback text mining) insights to identify opportunities and make the case for key loyalty program design elements, mechanics, features, and supporting technology
  • Project manage the implementation of Recipe’s new Customer Data Platform (CDP), stitching together a single customer profile that spans across Brands, channels, ordering platforms, advertising platforms, and all other engagement points, as the foundation for Loyalty programming
  • Lead creation and management of project documentation (e.g. requirements, effort assessment, project plan, status reports, workback schedules, etc.)
  • Lead regular project meetings and stakeholder communications internal and external to Recipe
  • Support Brands in designing the omnichannel customer profiles, calculated attributes, audiences, cohort tracking, and A/B testing required to build and manage loyalty and NBA programming
  • Design strategies and tactics to turn unknown customers into known customers, through data capture, data stitching, and incentivizing self-identification
  • Analyze user data to drive actionable insights about who our customers are and how they behave
  • Design interactive dashboards for Marketing partners to easily view, filter, and analyze key customer data and loyalty metrics
  • Support the team in building models using recency, frequency, monetary (RFM) attributes to measure customer acquisition, lifetime value (LTV), churn, and satisfaction
  • Collaborate with teammates to support the analytics behind Marketing programs, projects, and business cases
  • Stay up to date on industry trends, best-practices, and frameworks used to track, measure, and model customer data, metrics, and behaviours
  • Act as an internal consultant, building relationships with Marketing Teams and sharing insights about customer segments, behaviour, and campaign performance
  • Present quarterly to the Executive Leadership and other internal stakeholder partners, sharing key project updates, strategies and frameworks, KPIs, test results, and other insights
  • Collaborate with x-functional Marketing, Finance, and Analytics teams to perform regular profitability analysis of Recipe Loyalty programming and initiatives, and ongoing Marketing ROAS
  • Manage 3rd-party coalition program participation with partners including Scene+ and CAA

 

Skills & Experience

 

  • Undergraduate degree in Business/Commerce, Engineering, Mathematics or other quantitative fields
  • Min. 3-5 years in a loyalty strategy, loyalty program management, or loyalty analytics role
  • Min. 2 years in a role with x-functional project or program management experience
  • Bonus points for experience managing and/or liaising with technology vendor(s)
  • Strong business acumen and proven ability to understand P&L reporting, the levers that impact profitability, and loyalty program economics
  • Passion for analyzing data for actionable insights, and asking “why” and “so what?”
  • Proven ability to quantify and analyze customer data/results in a concise easily understood format tailored to the audience
  • Experience creating customer data and intelligence reports/dashboards and conducting deep-dive data analysis
  • Bonus points for experience with Google Big Query, Looker, and Sheets
  • Bonus points for experience with SQL
  • Enjoys helping teammates work through problems using frameworks, logic, and analytics
  • Excellent communication skills, able to comfortably interact with partners and executive management
  • Excellent ability to prioritize tasks, manage deadlines, and communicate effectively in a fast-paced environment
  • A self-starter ready to proactively take initiative and seize opportunities to make an impact
  • A drive to be curious, test, and learn!

 

 

What's in it for you?

  • You’d be joining a close-knit, innovative team of creative and energetic go-getters
  • You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation 
  • 20% employee discount dining card valid at participating Recipe brands
  • A welcoming, fun and safe work environment founded on respect
  • Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
  • Industry-leading benefits, wellness programs, and total rewards programs

 

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone. 

 

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact recruit@recipeunlimited.com

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed